Northlich Wins Finlandia Account
The News Review:
- Northlich Wins Finlandia Account
- ‘Naked’ Vodka for the Unhip Among Us
- Summercoolers – Fantastic Finlandia!
- Finlandia Trio – Reviews – Music – Entertainment – theage.com.au
Northlich Wins Finlandia Account
New York Times – Oct 25, 2004
Finlandia has not had a global creative agency of record since 2001; since then campaigns have been created by various agencies as well as internally. Although spending has not been determined it will be increased significantly in markets including the United States the company said. Brown-Forman became familiar with Northlich while working on brand strategy for the last six months with the agency’s Brandstorm division said Mark verdyk senior vice president and global general manager for Finlandia in Louisville Ky.
‘Naked’ Vodka for the Unhip Among Us
New York Times – Dec 13, 2005
Transparent bottles are posed against snowy landscapes under headlines like “Here you see exactly what you’re made of” and “When you have nothing to hide behind you tend not to hide anything. “The intent is to zig when so many other vodka brands zag. Rather than portray Finlandia as the brand of choice for fashionistas or similarly trendy types Brown-Forman executives seek to appeal to drinkers who would disdain such pitches. “Vodka is a category with a lot of fashionability a lot of bling so to speak” said Mark verdyk global general manager for Finlandia at Brown-Forman in Louisville Ky. “We want to be true to our roots and appeal to people we call ‘natural spirits’ ” Mr. verdyk said “who are self-assured seeking authenticity and not looking for the latest trends. “The campaign is indicative of efforts to help brands stand out in crowded categories… Among imported vodkas Finlandia trails Absolut Stolichnaya Grey Goose Ketel ne and Belvedere. f those brands Grey Goose and Belvedere have new campaigns while Absolut is planning to increase its presence in online media. The Finlandia campaign is the first big effort from Northlich which has gained an increasingly important role on the Brown-Forman agency roster. Northlich was named the global agency of record for Finlandia last year. Around the same time Brown-Forman gained full control of the brand by buying from the Altia Corporation of Finland the remaining 20 percent stake in Finlandia Vodka Worldwide that it had not owned. Before that a unit of Northlich named Brandstorm spent several months studying the Finlandia image. “After almost a year talking to consumers we landed on the area of natural purity” as a “very compelling and differentiating way” to distinguish Finlandia from its rivals said Patty Bloomfield vice president and account director at Northlich.
Summercoolers – Fantastic Finlandia!
Jamaica Gleaner – Jul 12, 2007
Claudine Housen Staff ReporterWESTERN BUREAU:The party season is here and with the searing heat ofsummer comes the hippest and hottest sessions. Recently Food visited Montego Bay’s Blue Beat Martini Bar to experience one of the freshest new drinks that will be a hit at these parties – Finlandia Vodka. Named ‘a gift from nature’ this 80 proof vodka is distilled only in Finland from pure glacial spring water and the finest six-row barley. It has a flagship brand Classic Finlandia Vodka and five flavours: mango fusion wild berry fusion lime fusion cranberry fusion and the newest addition award winning grapefruit fusion.
Finlandia Trio – Reviews – Music – Entertainment – theage.com.au
The Age – Aug 8, 2005
Photo: SuppliedVCA Federation Hall August 5There are 180000 lakes in Finland so the chances of finding atleast one lake-inspired tune in the repertoire of the FinlandiaJazz Trio were always going to be high. As it turned out the trio’s concert on Friday night includedtwo pieces named after lakes: a tranquil gleaming ballad (Kaituri)and a zany traditional polka (with a title that translates roughlyas Sack Lake). The contrast between these two pieces – one graceful anddelicate; the other deliriously energetic – revealed the surprisingversatility of the Finlandia Jazz Trio’s instrumentation. JukkaPerko (on soprano and alto saxophone) could hover over a melodywith feather-like weightlessness or produce sharp-toned staccatolines that gave the music a firmly rhythmic drive. Severi Pyysalo Perko’s creative partner for the past 15 yearswas equally expressive on vibraphone.
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